Introduction – Branding on the Move

When East Kent Recycling invested in a brand-new fleet, they knew their vehicles needed to look every bit as professional as the service they provide. A fleet isn’t just a collection of working vehicles — it’s a moving advert, travelling across Kent day in, day out. Strong, consistent branding makes a lasting impression, helps build trust, and ensures a business stands out wherever it goes.

That’s where we came in.
At A-Signs & Embroidery, we managed the entire process for them— from the production of large-scale graphics to the final installation. Every vehicle needed to carry the same bold, recognisable identity. Durable materials, precision craftsmanship and careful planning were essential to achieving a clean and consistent finish.

This project was big but a brilliant opportunity to showcase how high-quality vehicle livery can elevate a company’s presence on the road — and why so many local businesses choose us to bring their branding to life.

Design & Brand Consistency Across Multiple Vehicle Types

Creating a unified look across an entire fleet takes more than simply placing a logo on each vehicle. East Kent Recycling operate a range of different models and sizes, each with its own contours, panel shapes and proportions. Our first priority was to make sure the branding remained consistent and instantly recognisable, no matter which vehicle was on the road.

By taking the time to refine every detail at the design stage, we laid the groundwork for a smooth production process and a final result that reflects East Kent Recycling’s identity with clarity and confidence — wherever their fleet travels.

Production – Preparing High-Quality Graphics for Large Vehicles

Once the designs were approved, work begins to bring every element to life. Fleet vehicles are exposed to demanding, day-to-day conditions, so selecting the right materials was essential. For East Kent Recycling, we used high-quality, weather-resistant vinyls paired with UV-stable laminates to ensure the graphics remain sharp, durable and resistant to fading over time.

Preparing graphics for large vehicles requires precision at every stage. Each panel was carefully measured, cut and labelled. Working at this scale means accuracy is everything — even a few millimetres can make a visible difference once applied across multiple surfaces.

As part of our preparation process, we created full sets of graphics for each vehicle, taking into account differences in panel curves, recesses and door layouts. Every piece was checked for consistency in colour, finish and alignment before it left the production bench.

Installation – Precision in Every Stage

With the graphics prepared, installation can take place to bring the designs to life across the fleet. Because East Kent Recycling had invested in a brand-new set of vehicles, we had the advantage of starting with clean, fresh surfaces — an ideal foundation for long-lasting livery. Even so, we carried out a full clean and prep on every panel to ensure the vinyl adhered perfectly and performed exactly as intended.

Once the vehicles were fully prepared, the graphics were applied section by section. Every logo, stripe and element was lined up with millimetre accuracy to achieve a seamless, professional finish.

By combining the advantage of brand-new vehicles with meticulous preparation and experienced application, we delivered a robust, high-quality finish built to withstand the day-to-day demands of industrial work across Kent.

Why Vehicle Livery Is a Smart Investment

For businesses like East Kent Recycling, vehicle livery isn’t just an aesthetic upgrade — it’s one of the most effective marketing tools available. A well-branded fleet transforms everyday travel into continuous exposure, reaching thousands of people simply by being out on the road.

Unlike traditional advertising, vehicle livery is a one-off investment that delivers long-term visibility. Whether the vehicles are driving between sites, parked on location or passing through busy towns, the branding works around the clock without ongoing costs. It’s a simple yet powerful way to build recognition and trust within local communities.

Consistency also plays a key role. A cohesive fleet design makes a company instantly identifiable, reinforcing professionalism and reliability. For industry-leading businesses, this kind of clear visual presence is essential — it communicates stability, quality and attention to detail before a word is even spoken.

Durability is equally important. Properly applied, high-quality vinyl not only looks sharp but also withstands the demands of daily use, harsh weather and heavy-duty environments. Investing in professional installation means your livery will remain clean, crisp and vibrant for years.

Strong branding sets businesses apart on the road — and vehicle livery is one of the most cost-effective ways to achieve it. Many clients pair their fleet graphics with additional services such as external signage, branded PPE, embroidered workwear and laser-engraved asset marking, creating a complete visual identity that runs through every part of their business.

Conclusion

Transforming East Kent Recycling’s new fleet was a brilliant opportunity to showcase what high-quality vehicle livery can achieve. From the initial design work through to production and installation, every stage was carried out with care, precision and a commitment to consistency. The result is a fleet that not only looks smart and professional, but also strengthens the company’s presence wherever their vehicles travel across Kent.

Vehicle branding remains one of the most effective and reliable ways for businesses to enhance visibility, build recognition and communicate professionalism. Whether you’re running a single van or an entire fleet, investing in durable, expertly applied graphics makes a real difference.

If your business is ready for a fleet refresh — or you’d like to explore signage, branded PPE, workwear or engraving — our team would be happy to help.

📧 sales@asignsandembroidery.co.uk
🌐 https://asignsandembroidery.co.uk
📞 01304 840040